5 E-commerce Brands in Dubai: Their Secrets to Local Success

5 E-commerce Brands in Dubai: Their Secrets to Local Success

Dubai’s potential as a hub for e-commerce growth in the Middle East is further boosted by the city’s world-class infrastructure, logistics capabilities, and business-friendly policies. E-commerce in Dubai and the UAE has been booming. The digital economy is growing fast, and many people in the region are comfortable with technology. According to EcommerceDB, UAE’s e-commerce is expected to grow 8.6% annually from 2023 to 2027, faster than most European countries. Global e-commerce is becoming more popular, and with the UAE government’s strong support and advanced technology, starting an e-commerce business in the UAE can be an excellent opportunity for anyone who wants to enter this field.

At Black Loup, a content-driven-performance marketing agency specializing in assisting SMEs in Dubai’s E-commerce sector, we’ve had the privilege of working with some remarkable brands. In this blog, we’ll tell you the secrets behind the local success of five e-commerce brands in Dubai.

Statistics and forecasts on the UAE e-commerce market growth

Top 5 E-commerce brands found success in Dubai.

1. Ounass (Fashion E-commerce Platform)

Ounass is an online store where you can shop for your favorite products and brands, compare prices, and read reviews easily. It’s changing how people shop online in the UAE by offering various options for all your needs. Ounass uses clever technology to give you discounts of up to 70% from different retailers in the region.

They help you find the best deals from various brands and stores, especially if you’re looking for affordable fashion and more.

Some might wonder how Ounass.ae managed to succeed in a short time, especially when there are big players like Amazon. One of the things that make them unique is their customer service team. They reply to your questions within just 5 minutes.

2. Basharacare (Skin Care E-commerce Platform)

Basharacare is an online store for skincare and body care products. They have a wide variety of beauty essentials from all around the world. For many years, they’ve been providing high-quality products to their customers. Every product they sell has undergone strict quality checks, so you can trust they’re genuine.

The skincare and body care industry in Dubai is changing because of new players like Basharacare.com. They offer great quality products at affordable prices, and you can easily access them through their website or mobile app.

Basharacare has been growing a lot over the years. More and more customers from the UAE visit their website each month to buy their fantastic beauty products.

3. LetsTango (General E-commerce Platform)

LetsTango is a top e-commerce company in the UAE, making a significant impact on the Internet with its unique services and excellent customer experience.

LetsTango.com focuses on six main things: their overall strategy, advertising, building a community of customers, providing support, using technology and innovation, and growing and expanding. They’ve got around fifty employees in three different offices in Dubai, Sharjah, and Abu Dhabi. These folks primarily work on marketing, advertising, and community-building.

Let’s shop with LetsTango; you can get the best prices, fast delivery, and an easy shopping experience. You can pay in different ways, like cash on delivery, credit cards, and debit cards. It’s all about making your shopping simple and convenient.

4. Noon (General E-commerce Platform)

Noon is a leading online platform in the United Arab Emirates. The Noon website is an online shopping destination that offers various products at affordable prices.

They’re not just popular; they’ve also got the attention of big names like Forbes, GQ, and Conde Nast Traveller. These magazines list the top 10 websites, and Noon is always there. So, whenever you’re looking for a new place to shop online, you can trust Noon.

Noon has been growing fast because they care about their customers and make sure their prices are just as good as local and international brands.

5. Namshi ( Fashion E-commerce Platform)

Namshi is one fashion e-commerce platform in the UAE. It’s been one of the top 10 e-commerce companies for over five years. Namshi is known for having a massive variety of products by offering a vast selection of fashion, fitness, and lifestyle products. They’ve been selling great stuff to people worldwide since 2011.

It’s one of the biggest leading online stores in the UAE and the Middle East. They have thousands of products and an easy-to-use website. They’ve become successful because they offer a wide range of products with free shipping and competitive prices, where Namshi ensures convenience for its customers.


These five e-commerce brands in Dubai are shaping the future of online retail in the region. The key to their local success lies in their innovative approaches, genuine products, unwavering customer commitment, and a strong understanding of the Dubai market.

At Black Loup, we are proud to work with SMEs in Dubai’s e-commerce sector and help them unlock their full potential. If you’re a Dubai-based e-commerce brand looking to emulate the success of these giants, we’re here to guide you on your journey to local success. Just get in touch with us!