Monthly Organic Traffic Peaked to 106k – Worth 50 Lacs: Autostore.pk

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Company Background: The Story 

AutoStore.PK stands as a stalwart in the automobile parts and accessories industry in Pakistan, with a rich heritage spanning three generations. This online store is a repository of over 6000 high-quality car parts and accessories. Since its collaboration with Black Loup’s team, AutoStore.PK has become a digital revenue-making giant. 

As of September 2023, the website drives almost 30K organic search clicks in a month (spread across roughly 147 pages):

The Growth Challenges of Autostore.pk

AutoStore.PK, despite its notable background, battled with disappointing website traffic, low user engagement, and ineffective online visibility. The challenge was breathing life into the brand’s online presence, increasing traffic, enhancing user experience and interaction, and of course,  the conversion rate.

Stagnant Organic Traffic

Low User Engagement

 Non-existent Online Visibility

Our Approach 

Website Enhancement

On-page, technical, content, and user interface optimization

Content Marketing

Search Engine Optimized pillar and cluster posts spread across sales funnel stages.

Backlink Acquisition

Backlink strategy to boost domain authority.

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How We Achieved Success 

SEO Audit and Analysis

SEO Audit and Analysis

Identified low-hanging fruits and keyword ranking opportunities.

Competitor Analysis

Competitor Analysis

Identified main competitors and analyzed their SEO strategies

Keyword Research and Selection

Keyword Research and Selection

Ran extensive keyword research to identify high-volume, low-competition keyword

Rocket

On-Page SEO Optimization

Performed tags and content optimizations. Schema Markup implementation.

Rocket

Website Enhancement (Technical SEO)

Optimized website structure, resolved technical issues, and implemented internal links.

Rocket

Content Creation and Optimization

Created SEO-friendly content based on the target keywords and E-A-T.

Rocket

Backlink Strategy and Outreach

Developed a backlink strategy and identified opportunities and outreach targets.

Rocket

Social Media Integration and Multi-Channel Engagement

Optimized social media profiles and developed a content calendar for regular posting and engagement.

Rocket

A/B Testing and Conversion Rate Optimization

Implemented A/B tests on landing pages, CTAs, and other elements to identify the best-performing versions.

Rocket

Performance Monitoring and Reporting

Monitor the performance of SEO initiatives and overall website analytics regularly

Rocket

Ongoing Optimization and Strategy Adjustment

We are continuously working on improving and optimizing the campaigns every month to achieve even better results.

Autostore Outcomes

With the implemented strategies, AutoStore.PK witnessed a significant upsurge in organic traffic, improved website bounce rate, enhanced average session duration, and augmented user interaction. The approach and relentless efforts culminated in a substantial increase in user clicks and impressions, as evidenced by the screenshots. 

  • 6.7 percent increase in Website Traffic
  • 16 percent Decrease in Bounce Rate
  • 1m 01s Average Session Duration
  • 6140 top landing pages

Our success with this case is celebrated through Black Loup and Autostore’s ongoing relationship. 

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